As shown by the story of the widow's mite, we can't classify generosity and faithfulness by the amount your members give.  However, your giving data can offer unique insights and inform strategic decisions into your church’s impact on individuals and outreach in the community.

With help from the right data and tools, you can engage your member's giving personas from First-Time Givers to re-engaging Lapsed Givers effectively and compassionately.  Download the paper for 26 tactics on using giving data to better serve your members.